Alright – there is a lot of bad info out there on these topics. If you want to have some success with seminars you’ve got to get this right. Because if you screw it up, it doesn’t matter what kind of invite you send and how killer your presentation is. So let’s get this going on the right foot.
After doing seminars for years, I sometimes take for granted the basics – like who to invite to seminars. For whatever reason though, no matter how simple this seems to me, advisors are always screwing this up. Others could just use a little tweaking. In any event, here’s how we get people to seminars and why it works.